Brac Island's greatest attraction is Zlatni Rat beach at Bol, which juts out into the clear seas of the Adriatic; this sloping pebble expanse is one of Dalmatia's premiere bathing spots.

Folk culture is strong on Brac, which has a rural farming background and well-known wine-producing region. High-quality private accommodation and friendly residents add to Brac Island's reputation as a memorable Croatian beach holiday.